NEW DELHI: The mobile data war is in the telecom industry is getting fiercer. Almost every week, some or the other telecom company has been rolling out new plan/pans offering cheaper data. Recently, Reliance Jio announced that it will be giving cashback to its subscribers on the recharge of its Rs 398 and above. Now Idea Cellular has rolled out a similar cashback offer for its users.
The company has announced Magic Cashback offers for its customers who recharge using various online and digital platforms.
Idea Cellular users who recharge their connection with Unlimited Plan of Rs 398 and above will get cashbacks worth Rs 3,300. The telecom company has revealed that post the recharge, customers will get eight discount vouchers of Rs 50 each. Customers can redeem these discount vouchers on subsequent recharges of Rs 300 and above over a period of one year.
Along with this, customers will also receive five shopping coupons worth Rs 2,700 which can be used at the partner stores or websites on a range of brands. If the recharge is done through My Idea App or Idea Website, customers can also avail wallet cashback offer of up to Rs 200.
Under the Rs 398 plan, Idea prepaid users will get unlimited local and STD calling, 1GB data per day and 100 SMSes daily for a period of 70 days.
Commenting on this initiative, Sunil Tolani, digital head, Idea Cellular, said “Magic as a concept was introduced by Idea a few years ago, for creating customer delight. We are now happy to extend it online as ‘Magic Cashback’, offering huge benefits worth Rs. 3300. The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories.”